South Central, We Have A Problem!
South Central-bred, self-proclaimed "Demi-Goddess" MC, singer, and songwriter, Jayy Starr, is a young maverick in the hip-hop world. Not content to be seen or heard as simply a "femcee," she skillfully blends wit, swagger, and harmony with a seamless flow into songs for the modern and classic hip-hop lover.
“I pour my heart into every track I make. I’m a perfectionist. I can finish a full song, go back and listen to it, not feel it, and start all over. Every song I make is a part of my legacy. Whether it be a club joint or something conscious, it has to mean something at the end of the day,” explains Jayy Starr.
The 25 year old has always been musically inclined, she began rapping at the young age of nine. Since then, she's released eight bodies of work; however, it was her two full-length projects — 2014's “D.E.M.I.” and 2015's "South Centralized" — which solidified the fact that she is a force to be reckoned with. Taking a different route with beat selection and songwriting, and showing an even wider range of versatility, these easily became her best bodies of work to date.
As The Green Haired Girl's buzz continues to build in the streets and on the internet, she is back in the studio completing her EP set for release first quarter 2017. After a successful debut of her highly anticipated re-introductory "South Centralized" mixtape, with support from Complex Magazine, The Source, Sway's Universe and more, the sky's the limit for the young Demi-Goddess. Not content with just being in the music world, Jayy has also been working on conquering Hollywood. “I wear many hats. Music is just one of the talents God has given me. Once I'm fully established, it’ll be a problem,” she says.
Jayy is also the face of the FDA's new anti-tobacco campaign, Fresh Empire, sharing the touching story of her childhood and loss of her grandfather to tobacco use in hopes to encourage others to maintain control and live a tobacco free lifestyle. Her nationally aired commercial has gained over 100 million TV impressions. Showing regularly on networks such as BET, MTV, VH1 and FUSE. Her ads can also be heard on radio and billboards have been placed in nearly 40 regions across the nation.
With her fan base growing daily and people worldwide becoming believers of hip-hop's young Demi-Goddess, she plans to take the world by storm with her influential, heartfelt music. Jayy Starr is setting out to become the new gold standard for female entertainers.