So, who is she?…

Hailing from South Central Los Angeles, American rapper and songwriter, Jayy Starr is a genre-bending vocalist and elite topliner quietly shaping the sound of modern culture. Known for her sharp pen, effortless swagger, and melodic instincts, she delivers records that feel timeless, global, and undeniable.

Her voice and songwriting have powered hundreds of placements across television, film, gaming, and advertising, with standout collaborations for Pepsi, Coca-Cola, Raising Cane’s, Netflix, Hulu, Meta, WWE, MLB, NBA, and more. Her music was also featured on Netflix’s Stamped from the Beginning, directed by Academy Award–winner Roger Ross Williams.

In the gaming world, Jayy further cemented her impact by collaborating with Capcom on the Pro Tour theme song “Legend,” featured in Street Fighter 6—a milestone that positioned her at the intersection of music, esports, and global fandom.

Her versatility extends beyond hip-hop and sync, with boundary-pushing work in electronic music. Whether over cinematic scores, club records, or brand anthems, Jayy’s voice adapts without ever losing identity.